Marketing Automation

We can help with all phases of your Marketing Automation Project or Email Marketing Project including:

Marketing Automation Vendor Selection

Eloqua Oracle Marketing Cloud

Marketo

IBM SilverPop

Exact Target

Constant Contact

Mail Chimp

Marketing Automation Implementation

Marketing Automation Campaign Creation

Landing Page Creation

Document Naming Conventions

Marketing Automation Training

Let us help train your staff on how to use the tools that are available to create effective campaigns. This will increase productivity.

Marketing Automation Measurement

Measurement with Analytics and Tag Manager. Our approach is to tag all aspects of customer interaction so that we can determine what is helping move the prospects along the customer journey. In addition tagging helps assure attribution.

Attribution can be at multiple levels including email marketing, search engine marketing or pay per click advertising, organic search, referrals, and other sources.

We can assist in creating a tagging strategy so that the campaigns can be measured to see what is working effectively.

In addition we can create a lead scoring system so that we can turn website and email activity to determine if the visitor is a potential marketing or sales lead.