SearchMax

From ZD NET

While most would agree that Google has set the current standard for Web search, some technologists say even better tools are on the horizon thanks to advances in artificial intelligence.

Search is like oxygen for many people now, and considering Google’s breakthroughs in Web document analysis, supercomputing and Internet advertising, it can be easy to think this is as good as it gets. But some entrepreneurs in artificial intelligence (AI) say that Google is not the end of history. Rather, its techniques are a baseline of where we’re headed next.
Proponents of AI techniques say that one day people will be able to search for the plot of a novel, or list all the politicians who said something negative about the environment in the last five years, or find out where to buy an umbrella just spotted on the street. Techniques in AI such as natural language, object recognition and statistical machine learning will begin to stoke the imagination of Web searchers once again.

“This is the beginning for the Web being at work for you in a smart way, and taking on the tedious tasks for you,” said Alain Rappaport, CEO and founder of Medstory, a search engine for medical information that went into public beta in July.

Read more at zdnet.com or www.goebelgroup.com

Google Maps will begin offering printable coupons for everything from Dry Cleaning to Movies as the internet search giant makes a move designed to appeal to peoples’ search for bargains.

Google Maps and rivals Yahoo Maps, Microsoft Maps and AOL have been racing to offer the most bells and whistles to attract more eyeballs that can then be fed advertisements.

Google is the first to offer coupons, which not only appeal to cost-conscious consumers but also offer advertisers a reliable way to gauge the success of an ad campaign.

More information at www.goebelgroup.com

SES 2006 in San Jose

Some interesting presentations at the SES show this week in San Jose.

Corporate Chief Search Officer:

Presentatons and discussions by Citi and New York Times about the rollof search advertising, web marketing, and the value ofsearch engines to thier organizations.

Bottom line: Search Expertise within large enterprises is still in its infancy. Many organizations are notaware of the valueof using search to promote thier business, thier brand, and to improve employee productivity.

Decisions are made in silos with no overall strategy.

Email or call David Goebel to get more details.

Watson Information Source Addons
Customize Watson to search the information sources that matter most to you, creating your own personal search tool!

Now availalbe on free version.

Fast Search & Transfer(TM) (FAST(TM)), the leading developer of enterprise search technologies and solutions, today announced the creation of the FAST Center for Search Innovation. The Center will provide research programs, thought leadership content, and exclusive knowledge exchange opportunities to executives in the corporate, government, and academic communities. Hadley Reynolds, former senior vice president and director of research at Delphi Group, will lead the new Center.

The Center for Search Innovation builds upon the success of FAST’s unique Search Best Practices consulting offerings, which includes sponsorship of more than 200 workshops with FAST customers, partners, and prospects. The new Center offers a centralized resource for catalyzing the development of intellectual capital, methods, and best practices that leading organizations can leverage to take advantage of the expanding business uses of enterprise search. The outcomes generated by the Center’s work will help FAST and its customers cultivate new management approaches and technology applications to meet the needs of global markets.

The Google Desktop Gadget Designer is an integrated development environment (IDE) for Sidebar gadget design that lets you quickly prototype or modify your gadget’s UI and test its performance. This document assumes familiarity with the principles, objects, and interfaces described in the Sidebar Scripting API document and the Sidebar Gadget Design Guidelines. Here, we only explain how to use the Designer and do not go into any detail about object or property types, design guidelines, how gadgets are packaged for Sidebar use, how to write associated scripts, etc.

Desktop Search Info

Today Google announce the availability of free, hosted Google
Analytics accounts to all of our current Google Search Appliance and Google
Mini customers. Google Analytics is a powerful tool for
understanding the effectiveness of your web presence by tracking visitor
behavior and content performance. Google Analytics can help you answer
questions like:
- “How popular is our user registration process, and how often do those who
sign up then purchase a product? Or are users just after the free content?”
- “Our site has a lot of great multi-media content on it, but users aren’t
staying on it very long. Where are our users leaving our site?
- “What are our most effective online advertising campaigns for driving users
to our site?”
- “We’ve heard internationalization is a good thing - but where are our
visitors coming from and what technologies are they using to access our
site? Wouldn’t it be neat if we could visualize all of these visitors on
a world map?”

More information at www.goebelgroup.com

Free Watson Search Tool from Intellext Goes Customizable, Ties to MySpace and Others
Users Empowered to Create a Personal Search Tool with the Information Sources They Choose

Intellext (www.intellext.com) today announced that the new version 2.4 of its free Watson search tool is now fully customizable, allowing users to choose the information sources they want, creating their own personalized search tool. Prior to today, the customizability was available only in Watson Professional, the licensed version of the proactive search tool. In addition to traditional web search engines, blog search engines, news and shopping sites, users can now also tap into additional sources including networking sites MySpace and LinkedIn, and premium news sites like the Wall Street Journal.

IBM is seeking to bolster its challenge at the low end of Enterprise Search by adding a downsized versions of its enterprise search and content integration engines to appeal to the high end of the SMB market.

The products, IBM WebSphere Information Integrator OmniFind Starter Edition and WebSphere Information Integrator Content Starter Edition, come with starting prices around $30,000. That’s roughly half of their enterprise counterparts.

Call or email us for more information.

Management of Google Adwords, Yahoo Search Marketing, and Microsoft AdCenter Internet Search Advertising Campaigns for the Growing Latino Market.

June 28th, Cleveland, Ohio. Goebel Group Inc., a leading search engine technology advisory services company announce today the launch of a service to manage search engine adverting campaigns targeting the Latino market. These services provide a way for consumer products companies to reach the growing Latino and Hispanic markets. Services include setting goals and objectives, keyword analysis, creating search engine advertising campaigns, management of campaigns, and reporting of results.

“We have helped our clients improve visibility into the Latino market by identifying keywords that people are searching for regardless of language,” said David Goebel, president of Goebel Group Inc. “Depending on the market some consumers search in English and others in their native language. We help our clients find the right mix of English and Spanish search advertising.”

Studies have shown that Latino Internet users search in English and in thier native language.

The Search Engine Marketing package includes:

Press Releases
Email Newsletters
Creation
Distribution
Reporting
Website Analytics
Google Analytics
Shows web traffic
Keywords
Geography
Website Review
Keyword analysis
Web page creation
Search Engine Advertising Management.
Google
Yahoo
MSN
Linking Strategy
Unlimited Phone Support