Notes From SES San Jose 2006
SES 2006 in San Jose
Some interesting presentations at the SES show this week in San Jose.
Corporate Chief Search Officer:
Presentatons and discussions by Citi and New York Times about the rollof search advertising, web marketing, and the value ofsearch engines to thier organizations.
Bottom line: Search Expertise within large enterprises is still in its infancy. Many organizations are notaware of the valueof using search to promote thier business, thier brand, and to improve employee productivity.
Decisions are made in silos with no overall strategy.
Email or call David Goebel to get more details.