SearchMax

Google is working with new Click to Call technology. Ths is very interesting and it could help close the gap for those organizations who count leads as calls and clicks.

This has a wide range of applications including general retail, travel, hotel, and others.

Here something from the Google site:

What’s the phone icon on Google search results? How does it work?

We’re testing a new product that gives you a free and fast way to speak directly to the advertiser you found on a Google search results page – over the phone.

Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party.

We won’t share your telephone number with anyone, including the advertiser. When you’re connected with the advertiser, your number is blocked so the advertiser can’t see it. In addition, we’ll delete the number from our servers after a short period of time.

Redmond Adds Network Search

Microsoft breaks down the search wall between the desktop and the enterprise, where it will find IBM waiting.
November 15, 2005

Microsoft said on Tuesday it will extend the reach of its desktop search technology to business networks.

Windows Desktop Search for enterprises will give IT managers the ability to add search access to shared resources on the corporate network.

The Redmond giant made the announcement at its IT Forum 2005 conference in Europe for IT professionals, which is being held in Barcelona, Spain.

Desktop search is a major area of focus for Microsoft and its portal rivals, such as Google and Yahoo. There are also a slew of independents including Copernic Desktop Search and blinkx. But enterprise search has been a focus for IBM, which has for the most part stayed out of the stand-alone desktop search field.

But with the extension of its desktop search product into the enterprise, Microsoft has sounded a warning that it is about to break down the search barrier between the desktop and the enterprise.

More at http://www.redherring.com/Article.aspx?a=14481&hed=Redmond+Does+Enterprise+Search