SearchMax

TrueLocal (http://www.truelocal.com) launches its advertising programs for local businesses including restaurants, hotels, dentists, and stores to reach 70% of American households. That number, provided by a 2005 Kelsey Group and ConStat study, represents the proportion of American households that use the web to find local services and products – an increase of 16% from 2003.

TrueLocal has expanded its local search engine to offer local brick and mortar merchants ways to reach consumers both through free standard listings, through cost effective expanded listings and an advertising program designed to meet the needs of local advertisers.

Based on the demand of local businesses both with and without an online presence, TrueLocal”s new advertising program TrueTarget, offers the simplicity and practicality of a traditional Yellow Pages ad. TrueTarget, an auction based program is only offered to local storefront businesses to encourage local searchers to do research before calling or heading down to their neighborhood store or restaurant to spend their money.

This entry was posted on Thursday, June 9th, 2005 at 9:42 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.