Yahoo Rebrands Overture
Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. (NASDAQ:YHOO - News) today announced that it will be re-branded Yahoo! Search Marketing Solutions and will bring together its sponsored search offerings and Yahoo!’s listings submit products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will enjoy convenient access to the industry’s most comprehensive suite of search marketing and related products and services.
The group will also continue to enhance and expand Yahoo’s network of sponsored search distribution sites.
In conjunction with Overture’s re-branding, Yahoo! will launch a new Advertising Solutions Center in the U.S., through which businesses can plan and buy Yahoo! Search Marketing Solutions products. In addition, the new center will offer marketers information about Yahoo!’s customized, creative media solutions, providing them access to the largest set of search marketing and brand advertising solutions on the web.
March 23rd, 2006 at 7:04 pm
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