SNAP offers Cost Per Action
First search engine to go beyond Pay-Per-Click
to achieve true pay-for-performance search advertising
New York, NY (Search Engines Strategies Conference) – February 28, 2005 – Snap
(www.snap.com), a next-generation search engine for broadband users, today launched
an innovative service that allows advertisers to pay not only for clicks, but for desired
business results, including sales, downloads, leads, subscriptions, or any action
important to the advertiser. Snap’s Cost-Per-Action (”CPA”) opportunities go beyond the
Pay-Per-Click advertising offered by other search engines because advertisers are
guaranteed that every marketing dollar will yield a firm and productive ROI.
Snap’s Cost-Per-Action advertising also provides advertisers protection against click
fraud, now rampant in the search marketplace. With traditional Pay-Per-Click,
advertisers pay the search engine whether or not a click leads to revenue. With Snap’s
CPA system, advertisers pay only when a customer completes an action tied to precise
revenue, eliminating this risk. Furthermore, because Snap does not syndicate its results
to third parties, advertisers have added confidence that they will receive high-quality
traffic.
“Online advertisers are being ‘clicked-and-dimed’ to death through risky CPC
advertising,” said Tom McGovern, Snap’s CEO. “Snap is the first paid search vehicle
where the interests of the search engine and advertisers are aligned to maximize the
return on advertising dollars.”
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